Labor’s Plan for Australia’s Creative Economy


A Shorten Labor Government will invest $85 million to boost Australia’s creative industries – supporting more jobs and more investment across our growing creative economy.

Australia’s creative industries are world-class – but action is needed to ensure our local sectors get the investment they need to grow and compete in the evolving global economy.

That is why Labor will invest $85 million in Australia’s Creative Economy to support start-ups, small and medium sized businesses and attract international investment to create the skilled jobs of the future in Australia’s creative industries. As the trend to automation continues, the demand for creative skills is expected to increase.

The creative economy includes services across music and performing arts; web and software design; game development; film and broadcasting; publishing and visual arts; architecture and design. Creative employment includes employment in the creative industries, as well as creative jobs embedded outside the creative industries in the wider economy.

Australia is well placed to benefit from the development of this job-generating sector, and Labor is taking a strategic and hands-on approach to ensure we do. Labor will:

  • Convene a Creative Economy Summit to gather the best ideas to boost and accelerate Australia’s creative economy.
  • Formulate a Creative Economy Strategy 2030 to harness and facilitate the cultural and industrial benefits of Australia’s creative skills.
  • Reform the policy and regulatory framework for media and communications.
  • Convene a Taskforce to modernise Australia’s screen content settings.
  • Invest $60 million into the ABC and SBS for Australian screen content.
  • Invest $25 million to reinstate the Australian Interactive Games Fund.
  • Progress First Nations Media ‘9 Calls for Action’ in partnership with the sector.

After six years of Liberal cuts and policy inertia, only a Shorten Labor Government will advance Australia’s Creative Economy.

We will pay for it by making multinationals pay their fair share and closing tax loopholes used by the top end of town.